|Good for non-designers|
|Outstanding tools and resources for the creation of branded content|
|It offers a wide variety of app integrations.|
|There is neither video calling nor voice calling available, nor is it possible to share the screen.|
|When co-editing, you are unable to view the cursors of other users.|
|insufficient capacity for video editing.|
Let’s see why Canva is the best app out there for everyone.
Very few owners of small businesses are skilled enough to create their own advertisements, postings on social media, presentations, or other graphic materials. When you don’t have the funds to pay a designer, you need tools that make it simple for you to produce amazing results on your own or with a group of other people who are working together.
Small companies who want PowerPoint decks with a professional appearance, stunning reports, animated Instagram posts, Facebook advertisements, and other branded assets will find that Canva is an all-in-one solution that meets their needs. The application provides a vast number of templates, as well as an image library and free courses for learning industry standards.
Canva gives you the ability to create a staggering number and variety of different works. The most crucial feature of Canva is that using it does not require you to have any prior knowledge of design. Because of this, it is regarded as one of the most valuable collaboration applications and has earned Editors’ Choice status.
How much does it cost to use Canva?
Canva has three different plans: the Free plan, the Pro plan (which costs $12.99 per month for up to five individuals), and the Enterprise plan (which costs $30 per person per month and requires a minimum of 25 employees). It offers two more plans, one for verified instructors of kindergarten through 12th grade who teach at nonprofit organizations and the other for verified teachers of kindergarten through 12th grade who teach at schools. Both of these plans are free, but you must apply for them.
Free users are only allowed to create two folders and can save up to 5GB of data in their accounts. You will not have access to some features if you go with the free plan, but you will be able to collaborate with other users. These features include the ability to create custom templates with the logos and fonts associated with your brand, as well as the choice to publish your work directly to social media accounts.
If you pay for the Pro plan annually rather than monthly, you are eligible for a price reduction. If you require more than five individuals to be able to access your account, the monthly fee for each additional user is $7. You may obtain a free trial of the Pro plan for a period of 30 days, but in order to do so, you will need to enter payment information.
The Pro subscription enables users to create an infinite number of folders, utilise 100 GB of storage space, create and save their own templates, and publish content straight to social media. This package includes one hundred different Brand Kits, each of which may save a unique combination of logos, colors, and fonts for use in maintaining brand consistency. You also receive access to a greater number of design tools, as well as additional stock pictures and templates.
Enterprise accounts have everything that is available in the Pro tier, in addition to extra administrative capabilities, processes that assist teams in managing the approval process for designs, 500 Brand Kits, unlimited storage, and a variety of other features.
Canva: The Basics of Getting Started
Canva may be downloaded as a desktop application for macOS and Windows computers, as an online application, and as a mobile application for Apple and Android smartphones. On any system, you may create an account by providing an email address and password, authenticating using Google or Facebook, or using a combination of the two.
For users who are just getting started with Canva and creating branded content, the website provides a number of helpful videos, articles, and even whole courses to teach you how to make the very best things you possibly can. For instance, some of the videos provide instruction on how to use the app, whilst the topics that are covered in the courses include the fundamentals of graphic design, as well as how to become an expert in the creation of content for social media platforms, among other topics. Canva will, on occasion, provide free live lessons in the manner of webinars on certain themes. Some examples of these workshops are “Designing for Accessibility” and “Storytelling With Data.”
Canva’s user interface is uncluttered and simple to browse. The desktop application enables you to have many tabs of your work open while it is being changed, which is one of the features that I most like about it. When you discover that you need to make a fast update to a file before you share it with someone else or schedule it to appear in a campaign, this function comes in handy since it allows you to make such changes quickly and easily.
Use Cases, Templates, and Other Tools and Resources
What kinds of things can you create with Canva? The application will provide you with the necessary templates and tools to create a wide variety of visual materials for your company, ranging from graphics for marketing and advertising to printed flyers and reports.
The potential for production may be broken down into a number of other broad categories, including presentations, films, social media material, print items, and marketing, amongst others. Within these sections, you’ll discover templates for a variety of unique types of content, including mobile-first presentations, infographics, logos, Instagram stories, YouTube thumbnail photos, TikTok videos, a status image and text for WhatsApp, and more.
Templates and tools for producing tangible products, such as personalised paper invitations, mugs, business cards, hooded sweatshirts, stickers, yard signs, and letterheads, may be found under the Print Product area of Canva’s online platform. You may also order the real things directly from the Canva website if you want to.
Canva not only provides templates for you to use in the creation of your own content, but it also has a library full of stock photographs and graphics. You may search for photos to use in your projects without having to go to a webpage, search there, download the files, and then upload them to Canva. In other words, you can search for images to use in your creations without having to go to a webpage.
The Consistency of the Brand
It does not matter if you have a design staff to generate and maintain visual materials for your brand; the most important thing is that you remain consistent. Canva has made this process simpler for you by providing brand kits. Your visual branding, such as colour palettes, logos, and typefaces, should adhere to a set of principles or regulations that are contained in a Brand Kit. Free accounts do not have access to this feature and cannot use it.
You can create brand kits in Canva by uploading your company’s logo, selecting a premade colour palette (which you can further modify), and entering the colours used in your brand’s colour palette or selecting a premade colour palette (which you can further customise). You can also create brand kits by uploading or selecting font styles to use for headings, subheadings, and body text. You have the ability to build many Brand Kits, each of which may be tailored to a unique product or brand, as well as a specific marketing initiative. Everything that you store in your Brand Kit is readily available within the Canva editor after it has been saved.
Imagine that you are now ready to send your work overseas. The following image file types can be exported: GIF, JPG, MP4 Video, PDF Standard, PDF Print, PNG, and SVG. Again, Canva is quite helpful in this regard by providing a few phrases in common parlance that explain what each of these export options entails. For example, a JPG is known as an “image with a tiny file size,” whereas a PNG is known as a “image with a high quality.” This background is helpful for anyone who is not an expert in design.
Capabilities for Collaborative Work.
Canva allows users to simultaneously edit and produce new versions of files in real time. You always have the choice to grant others editing access or view-only access when you are collaborating with other people on a project. If you offer another person permission to modify files, that person is required to sign up for a free account with Canva before they can begin working on the project.
When you are coediting a file with another person, you will not be able to see their individual cursor as it navigates the document; nevertheless, you will be able to see proof of their activity as soon as they pick an element or add a new one. The person’s name is shown in a colourful frame that is placed around each element. Everyone who works on the file can comment on it and respond to other people’s comments, regardless of whether they work synchronously or asynchronously.
Canva does not have any built-in facilities for screen sharing, audio calling, or video calling at this time. It also doesn’t interact with video conferencing applications like Zoom or Microsoft Teams, so you can’t use those with it. Although I don’t consider the incorporation of web conferencing to be an absolutely vital function, certain groups would find it useful to be able to communicate with one another while going over a file and making edits to it. Screen sharing, voice calling, and video calling are some of the capabilities that are becoming increasingly widespread in collaborative whiteboard software.
Plenty of integrations with other apps.
You can combine Canva with other applications in addition to allowing connectivity with social networking sites so that postings may be automatically scheduled. Canva can, for instance, retrieve files from Google Drive, Dropbox, and Box if you link it to those cloud storage providers. Another integration enables users to import photographs from Facebook directly into Canva. You may also import content from other websites, such as Brandfolder, Bitmoji, Flickr, and Giphy, among others.
The majority of the other app connectivity choices, of which there are many, are geared toward integrating Canva with the rest of your company’s processes. Posting your work made in Canva to Slack, Mailchimp, or any of the other available communication applications is one of these alternatives.
Overall, Canva is a great tool for small business owners and content creators. This is why Canva is the best tool for almost everyone who is out there.